Search Engine Optimization – also called SEO it is a processes to the top positions in the organic results of search engines like Google, Bing or Yahoo for selected key words and phrases. The process of SEO is part of internet marketing.
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In the nomenclature of the SEO industry is dominated by the distinction between Off-pageSEO and On-page SEO. The first term refers to activities outside the target site (especially link building).
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SEO webpages optimization can be divided into activities related to the content modification among the website, and changes in the page code – having no direct impact on the appearance of the service.
The content optimization includes:
matching tag title content,
matching keywords in existing texts or create new (SEO copywriting)
selection of adequate headlines
arrange appropriate menu content
setting alternate text for graphics and other objects (eg. Flash).
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